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LaToya, is a native of Brunswick, GA who currently resides in Atlanta, Ga. She is the founder of Herstylez Hair Studio located in Smyrna, Ga. Being a naturalista herself, she provides Natural Hair Care and knowledge to each client to aid them in their natural hair journey. In 2019, she founded i'Stylez Hair Care a hair care line for all textures.

LaToya is a proud alumnus of Savannah State University where she received a Bachelors in Business Administration. She completed her cosmetology hours at Empire Beauty School Kennesaw. LaToya is also a proud member of Zeta Phi Beta Sorority Inc.  

LaToya is passionate about what she does and prides herself in providing a professional salon environment. She is driven in helping women feel comfortable and embracing their beautiful natural crown.